Graphic Design: How Important Is It To Your Business’s Success

Businesses often run on limited resources, and have limited budgets for design and creative work. When money gets tight, more often than not, that already limited creative budget gets cut even smaller. If you want to continue to grow and see success, try not to cut your creative budget. Take your business a step above the rest and find a graphic designer that will raise the value of your brand and your business.

First Impressions Matter

How many times have you heard, ” you only have one chance to make a first impression?” Far too many to count I’m sure, and why should your business be any different? The design of your logo can be that strong first impression you are trying to make to your potential customers. The higher the quality of design, the more credibility your business will hold in their minds. While great design can influence people’s choices, we often associate our thoughts and feelings towards something based on how visually appealing it is.

Brand Recognition

Graphic design is what can set your business apart from the rest. Having a consistent and solid design will give your customers a visual experience, while conveying your business’s message. An important key to graphic design is consistency. Your business will have the most success while keeping your brand and logo, color scheme and design consistent across all forms of marketing and business material. This will help your business to be more recognizable and memorable to customers.

Professionalism is Key

Having consistency and a brand that is recognizable will boost your company’s professionalism, at the same time professionalism will convey a sense of credibility. Take the time and money to create a visual that will make a great impression. The last thing you want for your business is to look cheap. Spending a little extra money up front to have a strong design created, will benefit your company tremendously in the long run. Companies that invest in their customer experiences often have a greater market share and allow customers to have the ability to engage with your brand, which will in turn create loyalty amongst your customers.

The design of your brand is now the core of customer experience. Creating a cohesive design and embedding it into the heart of the business will begin to show a deeper loyalty among your customer base. Use your graphic design as a piece that will stand out amongst the rest.

If you are looking for consistency in your graphic design, marketing materials and brand image, stop by or call us at 308-532-1111.

5 REASONS WHY YOU SHOULD USE PRINT MARKETING

Blog 1 PhotoTangible!

There is something to be said about an advertisement that you can hold in your hand, post on the fridge or throw in the bottom of your bag for a later date. The perk of printed material is that it has a long life, whereas social media is a fast paced medium, where you may lose and never find that offer again. Even if the print material is lost in your bag of things, at some point you will find it and be reminded of the company who sent it.

Credible!

With the growth of technology, users can now post and publish anything online, making it incredibly easy to find inaccurate information. With print marketing, your company will carry that sense of credibility because the information is coming directly from the source. This should boost the reliability of a company in the customer’s eye.

Engaging!

The key to drawing your customers in with print media is the attention-grabbing content. Excite your potential customer into taking the time to read your brochure, business card or company newsletter. Grab their attention with your logo and bold or colorful content.

Creative!

Flyers, postcards or business cards do not need to be boring. Go outside the box and do something different while creating your printed materials. Print marketing material is all about how and where you use it. This will give potential customers a positive image of your company, if done correctly!

Unique!

With technology surging ahead, many business owners believe print media is dead. They are wrong! As of recently, businesses have been relying solely on online marketing, which now leaves a gap in the print media sector. Choosing print media, while competitors opt out, might grab a new potential customer’s attention. Differentiate your business from the rest by using print marketing strategies, such as direct mail pieces, brochures and flyers.

Interested in print marketing for your business? Let us help bring your ideas to life! Call or stop in to speak with one of our print or marketing specialists! 308-532-1111