Use these tangible, reliable marketing pieces as a way to promote and sell your small business. Whether it is brand awareness or brand knowledge you are wishing to increase, print marketing can be a vital part of your small business’ success. Getting your name, your logo and your information out to the community is the first step in promoting your business, no matter what industry you are in.
Here’s a list of the best print marketing materials your business can use.
Business Cards & Loyalty Cards
The most essential piece of all… business cards. These 3.5 x 2.0 inch pieces of paper can create a strong and lasting effect. The key is to be creative while designing your business card, make it bold or unique, something your customers will remember. Creating a business card you are proud of is an important step. If you love the look you have created for your business, you are more likely to be constantly promoting it. You can hand them out to potential customers at any event, expo, meeting or social gathering you may attend. Business cards give customers a visual reminder of you and your business, and why not give them something to remember?
Loyalty cards can be equally as important to the success of a small business. Giving away customer loyalty cards with some incentive at the end will encourage your customers to make repeat visits to your business. Along with your business cards, make your loyalty cards wallet friendly, they should be small enough to fit, but big enough that you will see them in the clutter of a wallet.
Brochures & Flyers
In the midst of our digital era, print materials can be an even more important aspect of promoting your business. Brochures and flyers give you an easy way to present your business and your information quickly to a potential customer. They can also serve as a way to remind customers of your products and services. With a variety of styles, sizes and folds, brochures can be unique and versatile, along with being tailored to your business. Having these brochures and flyers available on display for customers when they enter your business, can grab their attention, as well as giving them a free takeaway of information about your business.
Posters & Banners
Posters and banners will always be a crucial piece of promoting your business. Whether it is for promoting an event, announcing a special or promoting a new product, large format can do the trick. Being that banners and posters are one of the largest forms of print marketing, they are often the most noticeable. Make your large format prints big and bold, so they are sure to grab a potential customer’s attention.
Direct mail has been receiving some changing views in the most recent years. Some believe it is a dying kind of marketing, while others think it opens up an area for new businesses to come into with traditional print marketing pieces. A large percentage of people think direct mail is more convenient than finding advertisements online. Email marketing may be an easier and faster way to reach your customers, but it may not be as effective as a direct mail campaign.
Branded envelopes and even letterhead can set you apart from other businesses. Investing in these high quality pieces will show your customers you are willing to go above and beyond for your business and for your customers. Post cards are a popular form of direct mail as well. They can be used in a variety of ways such as promoting a product or a special event, thank you notes, or even holiday greetings throughout the year.
Using your logo strategically on all sorts of promotional items and products can bring attention to your business. Find everyday products with functionality, so people are reminded of your business on a regular basis. Logo pens, thumb drives or note pads of paper can have a big impact. Promoting your business on t-shirts can also bring frequent attention to your logo and brand, imagine this as walking advertisement. Anyone wearing your brand name is giving your brand free advertisement, and what could be better than free advertisement?
No matter what you decide is your best option for promotional marketing pieces; make sure you find a great printer. Finding the right printing company can make all the difference in creating your vision for your business. Pro Printing and Graphics would be happy to be that printer for you!